Aside from hosting and the actual design of your website. The next most important task is to choose the right domain name for your website. Your domain name is essentially the name of your website and will be the face of your digital identity. Some domains sell for over £100,000 and some you can pick up for under £10. Most of the time when you look to buy a domain name they will also offer you a hosting service alongside. If you want to know more about hosting you can visit our blog on what hosting is here [insert an internal link to hosting article here for].
You have three parts to your domain name. The first is the ‘protocol’ which is nearly always www. standing for the worldwide web. The second part would be the name of your website. For example, ours would be www.trakcreations.co.uk. Last, you have the extension. The most common ones you will have seen can include .co.uk, .com and .org. However, more recently more extensions have been released. The reason you need to choose the right domain name is to avoid any confusion and also to build your brand.
How can I choose the right domain name?
The first bit of advice we can give you when it comes to making the decision is to keep it short and memorable. After all, visitors to your website will have to type it in. And so you don’t want a website that is long. If you look at some of the most popular websites they all are under 10 letters. (www.facebook.com, www.google.com, www.amazon.com, www.twitter.com, www.paypal.com & many more). If a user has to spend a while typing in your website name this also provides more of an opportunity for them to get it wrong and have to back. Leading to frustration and them potentially giving up.
Next, you’ll want to focus on the extension. For example, if you’re a business in the UK selling products. You may not only want to buy the .com but also the .co.uk. Studies in the past have shown that having .co.uk builds up trust in domestic shoppers in the UK. It also indicates to them straight away that you’re a British business. This means they know all products will be in their currency and there won’t be any over the top waiting times.
How we can help
Here at Trak Creations, we aim to be the one-stop-shop for everything when it comes to websites. Not only can we help with website and application design and development. But in addition to our hosting services, we can also advise you on how to pick the best domain name for your business. Get in touch with a member of our team today and they can sit down and understand your business and from there give you the best advice possible that they can.